Ignighter caused quite a scene in the NY dating front when it was launched a couple of years ago and introduced a new branding of dating sites targeting ‘group dating’. The idea is simple, you create or join a group and invite others to that group sharing the same interests or passion. In this way it makes for easier introductions such as no one-to-one ice breakers required which is often the most difficult hurdle to cross in one-to-one dating. Although Ignighter was growing in USA, the founders found a bigger market shaping up in India and now it’s quite the buzzword over there, climbing to high levels in the India’s traffic marketing report for internet sites.