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Finally, I ended up on the actual members page, the holy grail of the online dating stage where everything happens. In my inbox, there were two unread messages and one of them was as expected and was a note offering me to upgrade my account for a price, of course. The other mail, which was a more useful one went into great details about how to get the most out of this site. The premium upgrade option page made it very clear that they were a free dating site and would never charge you without your consent, which was good to know. Their upgrades were for 3, 6 and 12 months and depending on which plan you take you could save a few dollars here and there. On average their monthly comes to about $8.

The problem I feel that upgrade options have in free dating sites is how to convince the users that they need to upgrade since the features to find their mates are already free. So how do you go about convincing users that their hard earned money will pay off in the form of more dates, more contacts and more fun! It’s a tall order but I think its possible, otherwise mingle2.com or pof.com would not be doing it still.

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I am pretty certain this was the clinger that judging by the previous text messages hooks people into replying and forking out their first $10 for the month. Good luck to you, if you did so and especially trying to remove your subscription for the subsequent months.

I received a welcome message which was earlier in the registration process, so that was reassuring. However, based on what was presented to me, I had to be doubly alert to any other kind of ‘money making’ games that was to follow. To no surprise I was met with the same where on the next screen a page presented me with several screen-shots of apps. This reminded me of the apps that you can pick up on your Roku media streaming player. The page again was confusing and it led me to believe that I needed to install one of these apps in order to proceed. I then submitted to my better judgement and decided to proceed through another link I found on the page and voila I was taken to the next screen! I bypassed an ugly step where I could have installed one of these toolbars and apps on my browser that would have surely compromised my privacy.

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