There are perhaps umpteen reasons why one would choose a paid dating site over let’s say a free dating site. If you strongly believe in the adage that ‘You get what you pay for’ then you probably would go for the former of signing up to a paid dating site. However, for many online singles, they too have found their love online from many of the free dating sites available in the USA.

Like all big companies, the marketing department can dip their hands into the cash coffers and present the world at large with fancy adverts and bold claims to make you radiant, rich and happy etc. So what exactly are you missing out in the world of internet dating?

Firstly, free dating sites that majority of online singles visit are only skin deep… there are a lot more going on behind the scenes. When I first started my free dating site, I would receive many baffled comments from members such as ‘How do you make your money?’ I used to receive these comments with some flattery since I felt I was offering a similar kind of service to paid. Equally, I could be viewed as foolhardy for not charging the users and losing potential income that can be derived from this lucrative model. However, if you look at some of the top free dating sites such as pof, datehookup, okcupid and jumpdates, you will see that they are still in business after many years. They do have a business model that is working for them and much of that has to do with advertising.

The ingredients for success to free dating sites are simple, obtain as much traffic as you can to the website and this will translate to many impressions of ‘ads’ on your site resulting in sufficient revenue to keep the business going. This can be very challenging for newcomers into the world of free dating sites business, but for a handful of few mentioned above, the model does work.

Tags: Free Dating Sites – It’s Only Skin Deep, free dating sites available in the USA, free dating sites business model, revenue model of free dating sites

This entry was posted on Saturday, March 3rd, 2012 at 2:08 am and is filed under Online Dating Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.