More singles looking for online dates than ever before
Jumpdates turns a new leaf in it’s history as it passes it’s 15th year anniversary. During that time, it has witnessed a tremendous change withing the online dating community and the shift in everybody’s thinking.
It was not too long ago, that many folks would positively hide the fact that they met online and would make up many stories to hide that fact. Today, it’s as commonplace as getting a sandwich at your local deli store. The top dating sites of the world are continuing to economize on this upward trend and there doesn’t seem to be any abating for now at least.
The mobile traffic to dating sites are now equal or more than the desktop traffic. However, the mobile traffic audience are distinctly different to the desktop traffic visiting websites for several reasons. Android or iPhone applications like Tinder, Hinge, Grindr etc have had a huge following since their inception. Their desktop traffic pretty much amounts to nothing. However, this speaks volumes about the nature of dating, lifestyle and the audience that businesses in dating are trying to target. It is a well known fact that these applications which make it relatively easy to find other like-minded partners especially in your local area. Some may argue that this simply works on people’s psychology of a ‘quick-fix’ and instant gratification but others have argued that they have found their ultimate partner through these apps. There is no doubt that the apps are designed to tickle the fancies of ‘looking good, lets meet’ first and worry about the rest later.
Could this be a passing trend for party-goers who want to indulge in their fantasies for the weekend or a serious application to meet a long-term partner. The makers of Tinder like to think so (check out their home page) but the actual fact is that people choose to use it the way they feel like it and if people are rushing to download the app, who cares, right! I think for an audience that want a long-term partner, they instinctively take a long time to process and find their dates and in our busy lives, it is really hard to date several people at the same time. The process of dating leads to an affinity to the type of people that you will attract and ultimately spend all your time together. If you are slow to get things moving and find other folks in the same space, you are both willing to ‘bond’ at a much deeper level which will ultimately lead to a more fruitful relationship.
That is just my thinking.