Article Subject: Free dating sites - what does it mean to the average user?

Dr. Dato’s Brief:

Most people when they sign up to Jumpdates usually type in ‘free dating sites’ in the search box of Google, Yahoo and Bing. The users will rely on the accuracy of the search engine to return relevant results related to free dating sites and is often a measure of the search engines ‘quality’.

I started thinking what represents ‘free dating sites’ to people, in other words what is the purpose or aim of the user when they type in ‘free dating sites’. My thinking is that they are obviously looking for dating sites that are free and most likely totally free with the intention of signing up to the dating service offered by the results from the search engines.

If you type the words ‘free dating sites’ into the Google search engine, you mainly get all the free dating sites on the top 10 results or so, however, I did notice that eharmony showed up in the results. We all know that eharmony is not a free dating site, so why did Google list this dating site near the top?

Upon further investigation, I discovered that Google did not in fact take the entire words in its literal sense but actually picked out snippets of the words from sections on the site. One could argue if that results in a good selection of results, but the fact that Google did pick out a dating site is credit to them.

what constitutes a good search result - here eharmony shows in free dating sites