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Secret formula to success in online dating - Online Dating Briefs by Dr. Dato - 18


Friday, March 11th, 2011

Article Subject: Secret formula to success in online dating - cont.

Dr. Dato’s Brief:

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Once you are on the right track, here is another very important lesson to learn…. keep engaged until there is a favorable outcome. It is critical that you keep doing what it is you are doing until there is a favorable response. Businesses require a barometer to tell them where they are in terms of progress, otherwise what is there to aim for?

In the preceding example that I gave you of Microsoft coming out with their very first helping of the windows operating system, there could have been several ways to respond to the public. Microsoft could have just said, that they simply are not good enough to produce the product that they wanted for the market and leave it and focus on other things (which they were engaged in ie. applications, servers etc.). A competitor could have come and just taken over the market, but instead they chose to challenge it square on and they were motivated to act until they got it right.

Of course there are going to be bumps on the way, but you keep the path going, measure performance, until you get favorable responses and just keep going. Of course one can stop when they have reached their perceived pinnacle of success in their own eyes or just keep going. In the case of the online dating profile which we are discussing as the analogy here, we can rest in the phase of the online dating should we ultimately fulfill our goals.

However, this is not to say that the lessons learnt from this exercise cannot be translated to other walks of life, for example, in building a successful career.

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in the same way businesses grow, we need to witness growth in our online dating work to keep us moving in anticipation

in the same way businesses grow, we need to witness growth in our online dating work to keep us moving in anticipation



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Secret formula to success in online dating - Online Dating Briefs by Dr. Dato - 16


Friday, March 11th, 2011

Article Subject: Secret formula to success in online dating - cont.

Dr. Dato’s Brief:

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Keeping your marketing and selling on a regular basis to your niche audience for your product/service will be key to your survival and growth. However, how you do this will differentiate you between your competitors even more so than just the product alone. How often have you found products come to market and you ask yourself “I could have done this better?”. I am pretty sure more than once or twice.

In the same manner, how you target your profile will determine your level of success in the online dating game. Don’t think for a moment that whatever you do, just doesn’t seem to work because successful business DO NOT think that way. Again, you maybe comparing your ‘boring’ you to all the other successful daters out there and this is also doom to failure.

Can you see how the analogy works here very well, you give up hope, business gives up hope, they don’t sell their product and they are doomed to failure. It is NOT the product or service that will determine your fate, but how you market and sell your services that determines your fate. Just look at how Microsoft introduced Windows to a world of DOS, it got a big shock from the publics reaction to it, did it give up.. No, it continued to improve and enhance and we have come a long way from Windows 1.0.

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giving up is like throwing your towel in and you are done

giving up is like throwing your towel in and you are done



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Secret formula to success in online dating - Online Dating Briefs by Dr. Dato - 15


Friday, March 11th, 2011

Article Subject: Secret formula to success in online dating - cont.

Dr. Dato’s Brief:

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We have up to now seen such uncanny parallelism to operating a business and the way we should operate our dating profile. Having previously addressed the way we should convey our product/services and in the case of the dating example our online dating profile, we can now move onto promoting the item.

Again the analogy of the business makes total sense and is equally applicable to the online dating profile.

Business can only survive by aggressively seeking out the ‘customers’ and trying to get the word out. Those businesses that only expect customers to come knocking on their door are dreaming and usually do not get far, however, some mom and pop shops do because they often have the street traffic and also the location.

To really make your business shine (profile shine) you need to get the word out and that is your next important step.

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getting the word out is fundamental to dating success as well as business

getting the word out is fundamental to dating success as well as business



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Secret formula to success in online dating - Online Dating Briefs by Dr. Dato - 13


Friday, March 11th, 2011

Article Subject: Secret formula to success in online dating - cont.

Dr. Dato’s Brief:

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How come some business sell more than others? It’s actually very simple, they know how to connect with their audience better than other companies do. That connection, if you were to study this subject matter, is not based on the actual product, specifications, or how well it does, it is the perceived value that an individual holds for the product.

For example, when you purchase a car in the $40k category, the engineering that has gone into the construction of the car is mind-boggling to say the least however, notice the car commercials on TV. How funny that in that 10 seconds of the car commercial they should mention such a simple thing as an auxiliary input for your Ipod!

The simple truth is that you want to create a ‘perceived’ value in the person looking to buy your product, use your service or in the case of your dating profile - a reason to feel motivated to act on your profile.

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use emotion over logic to get your message across - applies to online dating profile

use emotion over logic to get your message across - applies to online dating profile



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Secret formula to success in online dating - Online Dating Briefs by Dr. Dato - 12


Friday, March 11th, 2011

Article Subject: Secret formula to success in online dating - cont.

Dr. Dato’s Brief:

«« Previous

We have covered how important it is to find out which market you are operating in and how you will get your product/service across to your audience that you are targeting. In the case of you, it will be the dating profile and we will now talk about dressing up your profile (product/service) to make it appealing to potential buyers and onlookers.

Define your Service/Product
Description: business-icon2 business-v-you2
Dressing Up Your product/service need to sell!

Take a good look at your product/service and decide how to best convey to users of the qualities and benefits of your service or poduct.

You should already have done a thorough analysis of this prior to even launching your product.

Your profile should immediately convey in the shortest time possible that it is worth’looking’ at further. In this case take a very good look at your profile and ‘highlight’ the most eye catching points.

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