The State of Free matchmaking sites in California - part 2
To get a full appreciation of the online dating market, one needs to go to these venues to find out the many unique ways that this market is developing. No doubt, many will be talking about Facebook’s interest in entering this long established business. Last year’s topics were very much on the mobile arena and this year we can expect these discussions to continue. The most important aspect of this market will be the users behavior towards dating sites, their perceptions and how they use it. Ultimately, it all boils down to how the end users are going to make a choice about online dating sites as a means of fulfilling their own requirements.
In addition the seriousness of this business in coupling singles together for a long term vested interest, there is another bigger pie in this business world that has proven to be very lucrative. The business of adult dating has always been around since the day when online dating came into the mainstream. These sites that cater to the whimsical needs of singles who are driven by their own libido than anything else have always proved to be lucrative. Sites which border between what is considered morally good and just plain sex site such as AshleyMadison have also caught the eyes of many. Expect to see many of these services being offered through the smartphone apps.
2013 will be the year where California will be home to more innovative products and services offered in the online dating market. However, expect the market to be more volatile with more players coming and going and a few of the bigger players hitting an all time high.