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Secret formula to success in online dating - Online Dating Briefs by Dr. Dato - 14

Article Subject: Secret formula to success in online dating - cont.

Dr. Dato’s Brief:

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Emotions over just straightforward facts are key to make your product/service more appealing to the end user. In the case of a dating profile, pick out stuff from the profile that stirs up feeling and emotions in the other person. In this way the other user is likely to act upon their emotions.

Selling yourself
Description: business-icon3 business-v-you3
Use emotion over just logic

When you come to sell your product or service, it is important to keep in mind what the user will most likely to find benefits to your product or service.

Underlying tip:

Convey how the user can benefit, rather than what the product can just do.

Sell your profile!

You need to convey emotions over just simple straightforward details about yourself.

Use adjectives in your profile and talk about the ‘doing’ stuff, because this will likely resonate with the reader.

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