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Zoosk.com - A dating site that was making headline news at one time


Monday, August 31st, 2015

Zoosk.com - once a high achiever has lost significant traffic to its site. Through means which we do not know completely, but we are left with a sense of wonder how we look at winners and losers of today.

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Are Dating Websites Dead? - Part 2


Tuesday, January 29th, 2013

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Dating websites are the centrepiece of any accessibility

What this means, is that you will always need a website to support the multiple ways that users will access your service. Mobile apps need to tap into the huge database of the website for both non and free dating websites.


Devices will increase in screen size

Smartphones are growing in screen size and is one of the reasons for the lackluster growth of Apple who have not taken advantage of this as well as Samsung. This means that screen size will be sufficient for many of these devices to access the dating website without any additional aid.

Devices are intelligent

Some people may not be aware of this, but smartphones are also smart enough (no pun intended) to apply automatic tweaking of the website to display them better on the small screen size. There are billions of websites out there and it makes sense for smartphone manufactures to work with their small browsers to render those websites better for its base of users.

So there you have it, although we are witnessing an astonishing growth in the types of devices that connect to websites of today, the truth is that websites will continue to grow based on this demand. With smart TVs now taking a footing in homes, the return of good old websites in full glory of a 50” TV will become more apparent.



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Are Dating Websites Dead? - Part 1


Tuesday, January 29th, 2013

We have a growing band of users armed with their smartphones and even phablets (a cross between smartphone and tablets) that spend most of their time browsing the internet. Naturally the time spent on these devices take users away from what used to be the standard way of browsing ie. your humble desktop computer or laptop. This has been confirmed with the dent in the sales of desktops and laptops and companies like Dell are finding it increasingly difficult to stay profitable in the old market. The real winners are smartphone and tablet manufacturers such as Samsung. So how does this impact the way users browse and especially the long standing industry of the online dating world?

Are Dating Websites Dead - Part 1

Are Dating Websites Dead - Part 1

Online dating websites have been with us since the world wide web practically began. However, users behavior has been changing over the years and several free dating websites such as Plentyoffish.com, Jumpdates.com and OkCupid.com have reported significant growth in the number of users accessing their website through smartphones. There is a good percentage of users who will use the mobile applications provided by these sites and some will just browse to the internet website. This begs the question, are mobile apps the way to go?

There are highly paid economists and visionaries that are analyzing the phenomenal growth of mobile devices. It has already been predicted that there will be 1 billion shipment of smartphone devices by 2015 and hence the fervor for mobile applications. However, in business the underlying factor is naturally money and one needs to think carefully about that. The smartphone market is still in it’s infancy to generate cash unless you have a really addictive application or game that you just cannot put down. In the world of dating, the proliferation of free dating websites makes for mobile app developers in this market a challenge. The majority of the dating apps developed are always coupled with the originating dating website. In essence, the dating website will not go away anytime soon, but it continue to growth leveraging the new standards in html and browsers. Here are a few reasons for this continued growth…

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Free Dating Website - From a layman’s eye [Experts Never Asked]


Friday, January 25th, 2013

Whether you are 19 or 90, there is a time in life when you feel lonely and yearn for companionship. Being single on a working day is easy to handle as you are with colleagues at work or college. It is the weekends that force you into negative thoughts about yourself. Free dating websites are the best solution to find a companion for an evening or a lifetime.

Free dating websites sound simple and must be designed as simple for a layman to navigate. What appeals to a layman is the attractiveness of the landing page. Don’t clutter it, it should be easy to read and convey positive vibes. When looking for a companion, one is already going through some stage of depression so a smiling and welcoming face on the page relaxes the visitors mind.

“]Free Dating Website - From a layman’s eye [Experts Never Asked]

Most sites have a simple and easy registration process with asking just a few questions to begin surfing. Most websites give the option to give specific details later while a few do ask minor details while registering which a visitor feels can be intrusive to their privacy.

Navigation must be easy by making the titles easy to understand and pages must load fast to hold the visitors attention. Privacy and security of information must be given top priority and the website must instill this faith in its visitors so they register with a free mind.

A layman is interested in only finding a true companion with whom his or hers wavelength matches. KISS (keep it simple sir) is what the visitors are asking for.



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Datehookup and Ease of Navigation - Free Dating Service Review - Part 3


Friday, January 18th, 2013

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The measure of any good dating site would be the results and effectively the number of dates that it can get you. These are qualitative figures and something that can only be done by users who have used all the free dating sites seriously such as Datehookup, Jumpdates, Plentyoffish and others. Although the numbers game is important to dating sites ie. the user base, it’s important to know that serious users are more picky about their dates. All the elements of a good dating profile, along with good photos, technical support of the website, and a pool of users that are attracted to the site for genuine reasons will play an important part in acquiring the right dates for you.

If you are on the lookout for a quick way to flirt and date, Datehookup would be the way to go, but who is to say that long-term relationships doesn’t start that way?



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Datehookup and Ease of Navigation - Free Dating Service Review - Part 2


Friday, January 18th, 2013

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The other features of Datehookup included the Mutual Match, this is very similar to the feature found in Mingle2. The idea behind this system is that you go through pictures that you like and label them as ‘No’, ‘Maybe’ or ‘Yes’. Each time you select an answer, you will be presented with another photo. If there is a mutual match, meaning that the other person also mutually matched you, then an email goes out to tell you this. This could be the ice-breaker needed to get favorable responses from other members on the site. It so happens that when you go to many of these dating sites that the messages you send to all those profiles that you liked, ends up in a black hole. The mutual match is a way to get you more results.

Navigation is an important feature of any dating site, let alone any website on the internet. It can mean the difference between a frustrated user or a user that moves through the site with relative ease without ever having to worry about navigation. Let me tell you, that when a user starts thinking about navigation on your website, then the website effectively has failed. What it should do is take the user seamlessly through the site without having to worry about all these silly little things. An analogy would be to drive a car and when you drive it and find yourself not paying attention to the things that can annoy you such as the ride quality, instrumentation access, ease of driving then you know you have a good car. The point is that all websites should take you through the steps that YOU want to go through and not be hampered by the technical hiccups of navigation, confusing visuals etc. Fortunately, Datehookup excels in this area.

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Datehookup and Ease of Navigation - Free Dating Service Review


Friday, January 18th, 2013

Datehookup.com has been one of the earliest free dating websites started around the same time as plentyoffish.com and jumpdates.com. The website has not changed much in the way of layout and design and has remained pretty much the same since it started all those years ago. This is unusual considering that web sites go through an evolutionary process of updates and redesign to keep abreast of technology etc. However, if you look at craigslist.org, this site has not changed for almost two decades and is still going strong. One of the reasons, why it may have kept the same look and style is that it probably does not feel the necessity to change. If it does the job of bringing singles together, why change?

Datehookup and Ease of Navigation - Free Dating Sites Review

Datehookup and Ease of Navigation - Free Dating Sites Review

The first impressions of Datehookup.com is that the site is pretty static and you know where everything is. This is true once you have registered to the site and start searching for other members on the site. The site does not deviate away from its intended core structure or purpose so that users will be able to find everything fairly rapidly and quickly. A good test to see how dating sites perform is to do a search for potential dates and see how long it would take you to message them. I was able to send messages to about five other potential members within a few minutes.



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The Low Down on Mingle2.com - Free Dating Platform Review - Part 4


Thursday, January 17th, 2013

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One of the features that I liked about mingle2 is their mutual match system. Here, you are able to use the system only if you have a photo of yourself uploaded. Your photo will appear against potential dates next to you and your job is to say based on the picture and their profile description which is well below the page whether you approve Yes, No or Maybe. I found there were a good number of profiles presented here and I could go on for a good few minutes on this. What is interesting though about this section is what is Mingle2 doing with all this information in the background? I think Mingle2 takes this information and sends likely candidates that I have selected as ‘Yes’ and notify them of my interest. This is an excellent way to get users coming back to the site. After all, what can be better than bringing folks back to your site to create all those banner impressions and clicks that keeps your daily bread on the table.

In summary, I joined the mingle2 site and wanted to give you my first take. Hopefully, I will be able to tell you how it fares over the test of time which is the real acid test, right?

Here is my score on the mingle2.com site so far.

Registration - Easy but tricky to avoid the service paying tactics - 3 out of 5

Ease of use - Good once you are in - 4 out of 5

How effective - Need more time to check out the ladies on this site, then I will be able to tell you. However, judging by the local pool of users, it seems to have some potential. Check back for more info. but tell me some of your stories.



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The Low Down on Mingle2.com - Free Dating Platform Review - Part 3


Thursday, January 17th, 2013

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Finally, I ended up on the actual members page, the holy grail of the online dating stage where everything happens. In my inbox, there were two unread messages and one of them was as expected and was a note offering me to upgrade my account for a price, of course. The other mail, which was a more useful one went into great details about how to get the most out of this site. The premium upgrade option page made it very clear that they were a free dating site and would never charge you without your consent, which was good to know. Their upgrades were for 3, 6 and 12 months and depending on which plan you take you could save a few dollars here and there. On average their monthly comes to about $8.

The problem I feel that upgrade options have in free dating sites is how to convince the users that they need to upgrade since the features to find their mates are already free. So how do you go about convincing users that their hard earned money will pay off in the form of more dates, more contacts and more fun! It’s a tall order but I think its possible, otherwise mingle2.com or pof.com would not be doing it still.

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The Low Down on Mingle2.com - Free Dating Platform Review - Part 2


Thursday, January 17th, 2013

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I am pretty certain this was the clinger that judging by the previous text messages hooks people into replying and forking out their first $10 for the month. Good luck to you, if you did so and especially trying to remove your subscription for the subsequent months.

I received a welcome message which was earlier in the registration process, so that was reassuring. However, based on what was presented to me, I had to be doubly alert to any other kind of ‘money making’ games that was to follow. To no surprise I was met with the same where on the next screen a page presented me with several screen-shots of apps. This reminded me of the apps that you can pick up on your Roku media streaming player. The page again was confusing and it led me to believe that I needed to install one of these apps in order to proceed. I then submitted to my better judgement and decided to proceed through another link I found on the page and voila I was taken to the next screen! I bypassed an ugly step where I could have installed one of these toolbars and apps on my browser that would have surely compromised my privacy.

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