Ten years of online dating – past, present and future - part 2
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There were many differential factors that spurred the growth of these earlier sites and these included affiliate marketing, search engine optimization, forum boards and others.
Some were heavily influenced by the affiliate marketing programs that offered substantial payouts for each member that a webmaster can push from their website.
When a user clicked on that link, the ‘affiliate’ member would be registered with a click and a computer cookie will follow the user to the affiliated site where an affiliate member would be paid a certain portion of the sign up fee.
In some cases, the fee could be higher than the initial payout because the residual fee ie. subscription renewal fees could be lucrative to the dating site.
Ten years of online dating – past, present and future - part 3 >>>
Tags: online dating
