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Returned 274 results for 'Monthly Archives: February, 2011'

Canadian online dating market - Part 3 - Online Dating Briefs by Dr. Dato


Monday, February 28th, 2011

Article Subject: Canadian online dating market - Part 3

Dr. Dato’s Brief:

Part 1Part 2Part 4, Part 5

Another dating site of Canadian origin is date.com which in recent times has not been as aggressive in it’s marketing as it used to be a few years ago.

I did conduct a google search for this and when you type ‘date.com news’ into the google search bar, there was little information as to the company’s recent activities or press releases. However, I did see a sponsored listing of the site on google’s search page which could potentially mean they are still active in the business or have an account with google and simply letting it expire.

The information that I gathered from their own page in the ‘About Us’ section is a very old entry by the Director of Marketing posted back in 2006.

Unfortunately nothing to report on this dating site other than it still has good rankings according to alexa; Alexa Traffic Rank: 26,569 United States Traffic Rank in US: 10,015. My feeling is that the business is just winding down which is unfortunate because they were once a major player in the online dating market scene.

**Update - Date.com is operated by Avalanche LLC based out of Miami Beach, FL 33139 USA.

could date.com be winding down judging by its lack of newsworthy stories?

could date.com be winding down judging by its lack of newsworthy stories?



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Canadian online dating market - Part 4 - Online Dating Briefs by Dr. Dato


Monday, February 28th, 2011

Article Subject: Canadian online dating market - Part 4

Dr. Dato’s Brief:

Part 1Part 2Part 3Part 5

Sam Moorcroft founded ChristianCafe back in 1999 to successfully match singles of the Christian Faith. He actually found later on that he had more interest and business from USA much like Markus Frind for his dating site Plentyoffish.com. From the study he did of the USA market, he discovered that up to 50% of his members were Born Again Christians.

Since then Moorcroft along with his wife, Pollyanna and his brother, Philip also started other faith based sites including RealsCafes.com and JewishCafes.com. Moorcroft has made some positive debates on the argument for paid and free dating sites as can be viewed on this blog.

It’s hard to say what ChristianCafe will get up to next, but be sure to stop by our Dating Reviews section of our blog when we will post a review of these faith-based dating sites.

online dating site for faith based people - christiancafe

online dating site for faith based people - christiancafe



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Canadian online dating market - Part 5 - Online Dating Briefs by Dr. Dato


Monday, February 28th, 2011

Article Subject: Canadian online dating market - Part 5

Dr. Dato’s Brief:

Part 1Part 2Part 3Part 4

It’s Just Lunch is a matchmaking dating service catering to busy professionals and relies on a franchise business model across USA and Canada.

Jacquie Brownridge heads the Canadian operation with offices in Columbia (Vancouver, Victoria, the Okanagan), and Toronto. Although not strictly an online dating site ie. having user profiles on their site, it’s more of a matchmaking service. Her recent interview in the Fanny Kiefer says a lot about how her business operates.

Clients would first get a screening from one of the matchmaking consultants to determine their needs and get an idea of their personality. The consultant would then work with the client to match other people based on their attributes and other qualities. Obviously this matchmaking is not going to be easy and will most certainly depend on a good ‘base’ of clients in their database.

The economic downturn of 2008 caused a big drop in the client base and as a result Brownridge had to reinvent her business strategy with the help of her global franchise peers and making a comeback.

itsjustlunch was popular a few years back but slowly making a comeback

itsjustlunch was popular a few years back but slowly making a comeback



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Paid Dating Sites Review – Ignighter.com


Sunday, February 27th, 2011

Ignighter caused quite a scene in the NY dating front when it was launched a couple of years ago and introduced a new branding of dating sites targeting ‘group dating’. The idea is simple, you create or join a group and invite others to that group sharing the same interests or passion. In this way it makes for easier introductions such as no one-to-one ice breakers required which is often the most difficult hurdle to cross in one-to-one dating. Although Ignighter was growing in USA, the founders found a bigger market shaping up in India and now it’s quite the buzzword over there, climbing to high levels in the India’s traffic marketing report for internet sites.

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Paid Dating Sites Review – Ignighter.com - Part 2


Sunday, February 27th, 2011

<<< Previous

Now comes the last step in which you have to upload your profile picture. You can skip the photo uploading step altogether and registration comes with a 3 days free trial.

If you are already a facebook member, you can also register through this facebook account.

Login & Customizing Profiles

User can login via facebook account or you can login via email address and password that you entered during registration. This seems to be a very common thing these days and one where it puts facebook in good standing since all these sites are relying on this mega-site to make life easy for users.

Editing the information following registration is just not there and is not available with the free trial.

Rules like allowing/not allowing persons or groups of specified age, location, type of relations they are looking and thing they have common are just not the part of customization.

Photo Profile Section

As mentioned earlier you can upload your photograph from your computer directly and is common to most dating sites.

You can upload only one photo to your profile and seems like a limitation. The rules for uploading pictures is not there but probably hidden somewhere in the site usage agreement.

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