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Browse & Search Feature

Browsing through this site is simple as there are very few options available and accessible from the top menu.

This being a group dating site, search is not the primary feature of the site.

For searching there is a search bar at the top of the site where user just needs to type in the place, city and country to search.

You get a list of matched groups that are found in that location.

Unfortunately, the search does not allow you to find groups according to your choice of likes or dislikes.

Messaging

Messaging is designed well comprises of sending mail and Icebreaker but you can use it only if you are a paid member of the site.

You can send unlimited number of messages to the members and reply to them.

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Sending smile, kisses, gifts and IM are also not available on this site.

What’s Missing

Looking at the theme of the site (Group dating site) and living in a cyber-age of web storage, I definitely think videos need to be a part of this site to attract more users and give this site an extra edge over it’s competitors.

I also feel, there should be a wide approach and more questions to be asked in the profile creation part, so that it will be easier for the site to provide a more accurate match to it’s members.

Member Base

The site has obtained a good member base and as the site has been designed for the audience’s of all over the world it has worked well in the far eastern countries such as India and Singapore. See our Dr Dato brief on ignighter Article 1 , Article 2

As I searched near my location, I found most of the groups were near to me and the member’s age group range mainly from 20’s to their 40’s.

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Longevity

Personally I tried using the site for a good few hours and I found many members that suit my lifestyle and profile.

I am expecting a healthy response from them and the longevity can be determined after few more visits to the site.

Ranking Statistics

The site has been launched in Jan 2010 since then the number of members has been increasing.

In comparison to the previous year, the website is loosing the member base and the site has only got unique members totalling 2,188 in Jan 2011 which shows -20 % decrease.

But the good news for the site still has 75.77% increases in it’s total visits which are 5,398 (including old and new).

The site also had Google ranking of 210,952. However, keep in mind that their business strategy has shifted to India and they are doing less in the US market, please see the recent NY times article.

Scores

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Conclusion

Look and feel of the website is good as the site has been well designed and separated by five sections.

The combination of colors is good with a grey background adding a nice touch to the overall look and feel of the site.

The registration process is very simple, easy and hassle free with only a few questions and user has the option to register via facebook account also.

The photo uploading can be done from your computer and with no restrictions or rules.

If you are not a premium member, you won’t see all the options but searching for your match is very easy as the site only automatically displays the lists of your perfect matches.

The messaging feature is well built but not as appealing.

You can send only mails and icebreakers but there are no such options like gifts, hugs, kisses that is usually associated with some dating sites.

If you are looking for group dating, then you can try for ignighter.com, where the popularity in USA is waning, it is gaining good ground in places like India.

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