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A word about dating review sites - Online Dating Briefs by Dr. Dato

Article Subject: A word about some online dating review sites

Dr. Dato’s Brief:

Today the main theme of my postings seem to be focussed on the advertising segment of online dating and I thought I would pursue this further which could be of use to my readers.

As I mentioned in my previous post, contextual advertising really hits home very highly targeted adverts to the page you are browsing based on your behavioral analysis.

Since online dating sites have been doing very well based on the large yearly gains made by companies such as match, eharmony etc. it is only fair to say that the ‘cottage industries’ supporting these sites will also move up the scale. Such marketing sites include review sites, advice and relationship sites, press releases, blogs, newsfeed, tv, radio, contextual advertising and more.

I wanted to focus today on some of the review sites and to make some of the users more aware of their motives.

You will come across review dating sites that aggressively pushes their website through many channels such as sponsored linkings, search engine positioning etc and you need to be careful what you are dealing with here. Such sites include this one called which claims to do comparison tests on the top dating sites and steer you to the dating sites that they have listed on their sites.

You have probably noticed on TV when you see a drug commercial and at the end of the ad. they would say something like, ‘taking so and so drug, can lead you to vomiting, suicidal tendencies, dizziness…’ and so forth.

If the same were to apply to these types of review sites, it would read as, ‘we cannot guarantee that you will find your perfect date as we have implied, because we are here just to make money, if you did click on any of the so called ‘top dating site’ links that we have provided, you will be doing us a great favor, making us money and making our affiliated dating company lots of money too’.

Don’t believe me?
Check out this review of zoosk as opposed to review of this site. Also the rating they have of the site to the left is completely false!

dating review sites - are some of these for real?

dating review sites - are some of these for real?

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One Response to “A word about dating review sites - Online Dating Briefs by Dr. Dato”

  1. Tomoko says:

    I have not checked in here for some time as I thought it was getting boring, but the last several posts are good
    quality so I guess I

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