Lovecolors is an interesting subscription based site using the theme of colors to match profiles. Once you have registered to the site, you have three colors that are assigned to you and which you can use to match with other profiles. The lengthy registration process may deter some people from the website but you can expect serious daters to use this kind of website.

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Photo Profile Section

Photo section of the site is weak and need some further work.

User can upload only 5 photos with a limitation of 1 MB size only and photos can be directly uploaded from the computer.

Features like uploading/sharing photos from Facebook, Picasa need to be given some consideration as they are becoming very popular amongst users these days.

Browse & Search Feature

Browsing through website is very convenient as menus are placed at the top and vertically.

Menus placed at the top are useful for accessing the main features of the site whereas the vertical menus are useful for access to the user account and profile related activities.

Searching is categorized into two parts which are quick search and distance search.

In terms of quick search, the user can search by color which are the colors that have been issued when they registered to the site.

In the distance search, you can search by date or specified distance.

However before searching one has to make sure that the profile has been completed as best as possible.

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Messaging

Right from the very beginning, we have been emphasizing on our reviews the importance of the messaging part of a website which is the core feature of any online dating site.

The website has almost all features expected for emailing, IM, adding favorites etc.

These features are only useful if you have a premium membership to the LoveColors website.

Other Features

The website misses some features like the forum where a user can share their ideas and experience and gives them the chance to say what they feel about the site and other related and non-related topics.

Website has features like blogs, dating tips, where to go for date, how to write you profile, and safety tips including success stories.

This is a good array of features expected of a good online dating site.

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Member Base

Lovecolors has only been in operation since 2010, and having conducted many searches for profiles it was difficult to gauge the member base of this website.

Longevity

Being a new site in this cramped market, it is too early to tell of its longevity with its members and users and this will require a period of time.

Ranking Statistics

As we are aware that the site started operation only in Aug 2010, it has somewhat been gaining in popularity.

Since past one month website has received 1900+ unique visitors with October 2010 was the more productive month for the site so far.

Website does not enjoy any Google traffic ranking yet.

Scores

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Conclusion

The look and feel of this site is eye candy and can have universal appeal just from the look of the site.

However, I had one of the worst experiences with the registration process, as it was very lengthy and had 24 steps to the process. Be prepared to put aside a some time for this.

Customizing of the profile is very good and all your details are editable.

Photo section of the site is not that sparkling and needs some attention since only 5 photos are permissible which is not acceptable these days.

Browsing and searching on this site is well crafted and the searching can be done by 2 methods which are using the color matching method.

As far as the other features of the site is concerned, it has all of the things in place expected for a site of this class but it lacks a forum.

Website is available on the social sites facebook and twitter.

Messaging is a very good feature of this site.

All in all, not a bad site and owing to it’s lengthy registration process, one can find serious daters here only but it’s tool early to determine the member based that is all important to a dating website.

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