Article Subject: The things to come in online dating - Online Dating Briefs by Dr. Dato

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Dr. Dato’s Brief:

This is an independent post on the subject of what we can expect to see in the online dating scene in the coming years ahead.

The shape of the online industry has changed over the last decade with the birth of match.com, eharmony and some of the free dating sites such as plentyoffish.com, jumpdates.com, okCupid etc.

Today a majority of these sites have a rich set of features which makes online dating more easier to use than before. We don’t have any of the clunky features many years back on search, instant messaging and other communication tools. The years ahead will provide some exciting features to the end user as well as providing increased challenges to the dating company. Technology is fashioning our lifestyle to such a degree that our expectations are correspondingly higher and thus online dating companies will have to be more creative and innovating to meet the demands of its end user.

Although match technology has been around with us for a while it has not worked sufficiently well for us to feel completely enamored by it. This area will need drastic improvements. Take Google for example, under the hood of the largest search engine in the world, Google is examining human behavior at atomistic levels and this equally needs to be translated to the online dating front. In the future our ’search results’ will be almost humanistically correct to the degree where we can assume AI (artificial intelligence) has finally been born. A barely unheard of company that started in the mid 90s doing data-mining is now one of the fastest growing companies in the world, the company is called Autonomy. They simply are parsing data at a much more intelligent level and this is what we need to do for any types of website that makes use of data. The important point is that we need to convert and make sense of this data in a humanistic way and this implies building highly efficient AI systems and algorithms that we are only scraping through today.

we are likely to see more AI being applied to dating sites