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The reason you stand a better chance with unique content is that over some time, other sites will link back to you and then Google will extract a better determination of where you stand relative to other websites in the same category space.

This will help Google provide more accuracy in placing you better in its index and it is the reason why Google’s results are more accurate and hence appreciated more than any other search engines.

The networked link space as well as the actual content of the site is what Google use to provide the ‘accuracy’ of its results.

A link back to your site is an indication of the type of website that you occupy in space because your site will have some commonality to the referral site.

Making money online – example through online dating - part 32 >>>

<<< Making money online – example through online dating - part 29

(b) SEO

Check that you have all your SEO keywords, content and web pages optimized for this since Google and other search engines will be crawling your website and placing you in their massive index.

Because there are no other websites that are pointing to your free dating site, the crawler will need to determine from its crawl results the type of website this belongs to, the authority and quality of your website.

If you have thousands of web pages with unique content and I mean unique content not copied from other sites, you will stand a better chance of getting many of your pages indexed but don’t expect a flood of traffic right away.

Google gives significant importance to the quality of the back-links (and you have none right now) which it uses to get pages ranked higher for specific keywords or phrases.

Making money online – example through online dating - part 31 >>>

<<< Making money online – example through online dating - part 28

(a) Start off small

The tricky part about online marketing is that there are so many options available to you and its difficult to determine not only how to proceed but also how much time one should spend on each endeavor.

Here, I will present my version of the current tools and services to utilize for your free dating site that you have just created.

Keep in mind that a year or maybe few months down the line the dynamic nature of this business may entail using other methods and thus changing the current way you do things.

But in all cases, it requires a tenacity of mind and a desire to seek out new information and apply it to your website.

Making money online – example through online dating - part 30 >>>

<<< Making money online – example through online dating - part 27

Marketing is happening all around us in our daily lives, we are continuously being bombarded with advertisements from TV, radio, internet (via email, web).

Over ten years ago, Yahoo/Google occupied the buzz words in the internet space, followed by MySpace and today Facebook/Tweeter.

Although, your marketing efforts are not aimed at becoming the next big Facebook icon, but more of a humble beginning with your new free dating site.

Despite the enormous growth and power of these key players in the market, they would not be where they are if they didn’t have the users.

The important point to learn from this is that these players ‘shape’ the marketing trends and smaller websites can take notice.

In the same way that the big companies such as GM, Oracle, Microsoft create a string of cottage industries through their products and services, the same is happening on the internet.

There have been countless number of people who are becoming rich from Google Adsense, Facebook applications etc. just to name a few.

So the first line of action in the initial marketing efforts is to tap into these products, services available via these mammoth portal sites.

Making money online – example through online dating - part 29 >>>

<<< Making money online – example through online dating - part 25

The reason marketing is such a ‘grey area’ is because there are no hard and fixed rules for doing something that works.

When you create something from new such as a dating website, it requires specific toolsets and a vision and the results usually speak for themselves.

However, in marketing the diversity of this area is so vast that it is impossible to dictate a unique outcome.

If this were the case, then all companies would be doing it and there would be no ups and downs that companies face during their lifetimes.

What it takes is an innate understanding of the dynamism and ‘flux’ that is shaping the market place that we see today.

This means we need to be alert to every ‘sound’ that is reverberating in the marketing world, particularly in the online marketing which growing at a phenomenal rate.

Making money online – example through online dating - part 27 >>>